Sony Makes China Deal

Sony made headlines this week by partnering with Chinese music company NetEase Cloud Music. 

Sony is the only major record company / publishing company / entertainment company based in Japan, the world's second biggest music market after the U.S.

Part of their prowess has aways been the tendency for Japanese to purchase physical music and downloads - not just streaming.

This is not a new partnership, but one that has been ongoing since 2021, tapping Sony into the 200 million monthly active users and 1.25 million independent musicians boasted on the NetEase platform.

Are we about to see Chinese Country and Pop Stars?  Better dust off that Mandarin and get busy writing, y'all.

Learn more about the announcement here on Music Business Worldwide.

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