In the new music business, entrepreneurship is a part of life.
Even though email has been around for longer than SEO and social media marketing, it's still one of the most important elements of building your sustainable songwriter or artist career.
Part of the Songpreneurs model is building a relationship with your audience using your brand.
You can see lots of superstar examples of this technique in action including the recent explosion of artist branded bars on Nashville’s Lower Broadway (Jason Aldean, Luke Bryan, Alan Jackson), and Trisha Yearwood’s pots and pans / cooking show, just to name a few.
It’s easy to see how building a brand is effective for superstars, but what about for people who are just getting started?
When you’re connecting with your fan base, it’s important to develop a relationship with them.
Even though SEO and social media marketing get most of the attention, one of the most effective ways to build your career is through high quality content marketing, and especially using your email newsletter.
Here are a couple of valuable resources for your consideration:
Are you a fan of data?
Here’s the 2018 Email Marketing Industry Report from Campaign Monitor. This outlines key information, statistics, tips and tricks for building your email marketing savvy.
Also, for a great example of an effective artist’s weekly newsletter, check out Austin Kleon’s most recent edition: “Why It Takes Longer Than You Think.”
Special thanks to Songpreneurs member Polly Klemmer for hipping us to Austin’s work.
Looking to be part of something bigger? Want to be successful with your songwriting? Apply to join Songpreneurs online community.
