Session Five

Exploring Your Personal Brand – how your uniqueness makes you marketable

Songpreneurs started talking about the importance of a personal brand in 2010, and it’s even more important now in 2020. Entertainers and music artists know the value of their brand, and songwriters can develop a simpler form of personal brand to help you stand out. In this session, we’ll cover the basics of your personal brand, and do some exercises to help you define yours. With streaming royalties earning less than a penny for songwriters, developing your personal brand is the key to sustainability in the new music business. Get started on the right path with this session and supplementary lab materials.

Recommended for:

· Songwriters who want to make more money

· Creative professionals who need to develop their unique value proposition

· Support people who want to help songwriters use their creativity profitably

Conference Session Five

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