PERFECT, The Enemy of GOOD Clicking image leads you to our Amazon Associates Store to buy Franklin Covey Planner supplies. We earn a small commission on that purchase. Perfect does not exist in physical reality very often. Seeking for it is a form of insanity in creative people. Good is looked down upon in academic writing circles as "average," a word in need of a thesaurus. And yet Good is a word imbued with importance in a multitude of ways, in a deep and abiding sense. Goo